Every product passes three gates before entering the catalogue. If a product fails even one gate, it does not enter. No exceptions. Around 60% of what suppliers send us does not make the final selection.
Materials, ingredients, components: no haram substances in product or packaging. For edibles and beverages: certificate required. For perfume: alcohol-free base or Islamic-scholar approval.
We know every maker personally or through a direct connection. No forced labour. No child labour. No riba-banking in supply chain where traceable. Fair price for artisans.
90 days of internal use before we launch it. Must be clearly better than cheap-on-Amazon, or it does not enter. Value that lasts over years.
For products where halal certification exists (food, cosmetics) we accept documentation exclusively from these bodies:
For products where a halal certificate exists (food, cosmetics), we require it to be present before listing. For artisanal products (tasbih, books, home décor) the 3-gates methodology applies because a formal certificate does not exist for those categories. We collaborate with Islamic scholars for borderline cases.
Haram in non-food products can arise from: alcohol-based perfumes, animal-derived components (adhesives, coatings), materials from a haram-financed supply chain, or makers working under exploitative conditions. We screen for each of these.
Halal certification on food: yes, by the recognised certifying body. The other 3 criteria (fair-source, maker ethics, packaging) are scored internally according to a documented methodology. In 2026 we plan an external audit by an Islamic-ethics consultant.
Send us the product and your concern via contact. We will walk you through the specific source documentation. If our methodology does not convince you — do not buy. We prefer that to a purchase made in doubt.
